The cost to build a digital billboard depends on the display, its structure and the site. Watchfire distinguishes a 14-by-48-foot bulletin from smaller poster formats. Get bids for the permitted size and mounting configuration, with equipment and civil work listed separately.
Cost to Build a Digital Billboard by Site and Size
Compare hardware and installation
Specify display dimensions, pixel pitch, the number of faces and the control system. Ask whether the bid covers engineering, crane work, mounting, commissioning and warranty service.
Compare hardware and installation source


Confirm the site before pricing
Verify zoning, signs permits, power, connectivity and service access. For a retrofit, ask an engineer whether the existing structure can carry the display.
Confirm the site before pricing source


Frequently Asked Questions
What goes beyond the LED display price?
Budget for engineering, foundation or retrofit work, electrical service, access, permitting and ongoing maintenance.
What should I compare before paying?
Specify display dimensions, pixel pitch, the number of faces and the control system. Ask whether the bid covers engineering, crane work, mounting, commissioning and warranty service.