Missouri Airbnb prices vary far more by destination, property size, travel dates, and guest count than a single statewide number suggests. Resort areas around Lake of the Ozarks and Branson usually command higher rates than urban or business-travel markets, while cleaning charges, service fees, and taxes can change the final cost of a short stay.
Quick Answer
Missouri has no official statewide Airbnb average. AirROI’s July 2026 comparison of 30 ranked Missouri markets reports an average ADR of about $285 per booked night. AirDNA’s individual market data ranges from about $128 in Springfield to $347 in Osage Beach among the Missouri destinations compared below, before taxes and booking-specific charges.
Key Takeaways
- AirROI reports a $285 average ADR across 30 ranked Missouri markets, but that is a third-party benchmark rather than an official Airbnb statewide price.
- AirDNA’s current market data ranges from about $128 in Springfield to $347 in Osage Beach among the destinations compared here; Hermann is about $315.
- A market ADR is not a guaranteed quote. Your exact price depends on dates, bedrooms, guest count, minimum stay, fees, discounts, and taxes.
- Airbnb shows guests a fee-inclusive total before taxes in search results, so compare the total stay cost rather than only the headline nightly rate.
- Hot tubs, waterfront access, and EV charging can improve appeal, but there is no reliable statewide percentage premium that applies to every listing.
Average Airbnb Cost Per Night in Missouri (2026)
The most defensible broad Missouri benchmark available for this comparison comes from AirROI’s July 6, 2026 Missouri report, which reports an average ADR of about $285 across 30 ranked markets. ADR means the average nightly rate associated with booked stays in the provider’s dataset. It is not the average price of every listing shown in an Airbnb search, and it is not an official statewide figure published by Airbnb.
Market-level data also differs by provider because companies can track different listing sets, booking channels, property types, availability rules, and time windows. For example, AirDNA says its short-term-rental dataset covers Airbnb, Vrbo, and Booking.com listings and reports trailing-12-month market performance. Treat all market averages as planning benchmarks, then run a live Airbnb search for your exact dates and guest count.
Note: ADR is not the same as your all-in nightly cost. ADR measures booked-night pricing in a market dataset, while your real trip cost can also include cleaning charges, service fees, pet or extra-guest charges, and taxes.
Note: A statewide average can be distorted by large lake houses and group properties. A one-bedroom city apartment may cost far less per night, while a waterfront home for 10 guests may cost much more in total but less per person.
Why Airbnb Price Data Varies by Provider
AirROI and AirDNA should not be treated as interchangeable sources. AirROI’s Missouri page ranks 30 markets using its own short-term-rental dataset, while AirDNA publishes individual market pages using its own coverage and calculation methods. That is why the same destination can show a different ADR or occupancy rate depending on the provider.
This does not automatically mean one number is wrong. It means each estimate answers a slightly different measurement question. For trip budgeting, the most reliable number is still the live checkout total for the exact property, dates, and guests you plan to book.
Missouri Airbnb Price Snapshot by Market
The table below uses AirDNA market pages updated July 5, 2026, reflecting completed data through June 2026. The figures are market-wide short-term-rental ADRs, not guaranteed Airbnb quotes.
| Missouri market | Average daily rate | Occupancy | What drives the market |
| Springfield | $128 | 66% | Medical, university, family, and business travel |
| St. Louis | $160 | 61% | Urban attractions, events, sports, and neighborhood demand |
| Columbia | $198 | 54% | University events, health care, and regional travel |
| Branson | $252 | 47% | Entertainment, family groups, holidays, and lake access |
| Hermann | $315 | 36% | Wine-country weekends, couples, groups, and event demand |
| Lake Ozark | $322 | 43% | Waterfront inventory, larger homes, and summer demand |
| Osage Beach | $347 | 44% | Lake tourism, condos, group stays, and seasonal leisure travel |
These averages show why a single “Missouri Airbnb price” can mislead. Springfield’s ADR is well below the Osage Beach figure, while lake markets often contain larger properties designed for groups.
Products Worth Considering
Professional Hydrotherapy Hot Tub for Home: Relax your body and mind with 15 stainless-steel jets targeting your back, shoulders, and legs. Enjoy powerful yet soothing water pressure for a professional spa experience after workouts or long days
Your Own Spa Right at Home: Turn your backyard into a relaxing retreat with the CO-Z inflatable hot tub. With a powerful 1350W heater that warms water up to 104°F and 94 air jets delivering soothing bubbles, it’s the perfect way to unwind and enjoy quality time together
Your Own Spa Right at Home: Turn your backyard into a relaxing retreat with the CO-Z inflatable hot tub. With a powerful 1350W heater that warms water up to 104°F and 94 air jets delivering soothing bubbles, it’s the perfect way to unwind and enjoy quality time together
What About Kansas City Airbnb Prices?
Kansas City deserves separate treatment because current data providers disagree sharply on the size of the market they are measuring. AirROI’s July 2026 Missouri ranking reports 1,336 active Kansas City listings, a $235 ADR, and 42.9% occupancy. AirDNA’s July 2026 Kansas City, Missouri page currently reports only two active listings, making its city-level figure unsuitable for a direct apples-to-apples comparison with the broader AirROI estimate.
If Kansas City is your destination, use the provider figures only as background and run a live Airbnb search for your neighborhood, dates, guest count, and property size before setting a budget.
Price Differences by Region: Lake of the Ozarks, Branson, Springfield, and Hermann
Lake of the Ozarks: Lake Ozark averaged $322 per booked night, while nearby Osage Beach averaged $347. Waterfront access, docks, views, larger guest capacities, and peak-season demand all affect the exact quote. Compare Lake Ozark, Osage Beach, Camdenton, Sunrise Beach, and nearby communities separately because they are not one uniform market.
Branson: The market averaged $252 per booked night. Branson has a broad mix of cabins, condos, resort-style units, and large family homes, so bedroom count and proximity to attractions can move the price well above or below the average.
Springfield: The average was $128, making it one of the lower-cost major Missouri markets in this AirDNA comparison. Smaller urban listings and steadier year-round demand can produce a lower ADR than destination resorts.
Hermann: The current AirDNA market average is about $315 with 36% occupancy. Its higher ADR despite lower annual occupancy than Springfield or St. Louis is consistent with a destination where weekend, group, wine-country, and event stays can have a large influence on pricing.
The same Missouri travel budget can buy a simple urban stay or only part of a large waterfront booking. Compare total cost, capacity, and location—not ADR alone.
Rates by Property Type in Missouri: Cabins, Cottages, Treehouses, and Homes
Property labels do not create reliable statewide price bands. A small rustic cabin outside a tourist area may cost less than a downtown apartment, while a six-bedroom “cabin” with a hot tub and lake view may cost several times the local ADR. For a useful comparison, match listings by bedrooms, guest capacity, location, review quality, and amenities.
Products Worth Considering
BENCH SET: Set of 2 Medium and 2 Tall curved PureSpa Accessory Benches provide convenient seating and storage to your hot tub setup
![[Large Floating Pool Thermometer] eLander Pro Water Thermometers, for Outdoor & Indoor Swimming Pools, Spas, Hot Tubs, Fish Ponds](https://m.media-amazon.com/images/I/31bBpr9p8wL._SL500_.jpg)
✔Measures pool and spa water temperature and provide accurate reading
Upgraded Spa Booster Seat for Hot Tub: Different form other booster cushion covered with weight beads, too heavy to carry out, Our hot tub seats adopt 4D Air Mesh technology, which is lightweight to carry, make it irrigate water quickly and ensure booster seat submersible without floating.
How Property Type Changes the Nightly Rate
- Private rooms and compact studios: Usually the lowest total price, but less suitable for families or groups.
- Apartments and condos: Often track the local urban or resort-condo market. Parking, elevators, pools, and walkability can affect value.
- Cabins and cottages: Prices depend heavily on isolation, water access, views, fireplaces, hot tubs, and sleeping capacity.
- Treehouses and other unique stays: Scarcity and design may support premium pricing, but there is no dependable statewide average for this category.
- Whole homes: Usually have the highest total nightly price, yet may offer the lowest per-person cost for larger groups.
Amenities Impact on Price
Amenities matter most when guests actively search for them and when comparable nearby listings lack them. Lake access, a private dock, a hot tub, a pool, pet-friendly rules, fast Wi-Fi, accessible features, and EV charging can improve conversion or support a higher rate. However, the premium is not fixed, and an amenity does not automatically pay for itself.
Travelers should ask whether the amenity is included, seasonal, shared, or subject to a separate charge. Hosts should compare similar nearby listings and measure changes in occupancy, ADR, and guest feedback after adding an amenity.
Seasonal Price Swings and Best Months to Book
Missouri’s resort destinations generally experience sharper seasonal swings than its larger urban markets. Lake trips tend to become more expensive when warm-weather demand is strongest, while Branson can rise around holidays, school breaks, and major event dates. Hermann can tighten quickly on popular weekend and festival dates.
There is no single cheapest month for every Missouri destination. Use Airbnb’s flexible-date search and compare at least three date patterns:
- Midweek versus weekend: Sunday-through-Thursday stays may cost less in leisure markets.
- Peak versus shoulder season: Compare summer or holiday dates with late spring, early fall, or quieter winter periods.
- Short stay versus weekly stay: A weekly discount can reduce the effective nightly cost, but only after you include the full total and taxes.
Pro Tip: Search with the exact number of guests before comparing prices. Extra-guest charges, bedroom needs, and occupancy limits can make a listing that looked cheap for two people much more expensive for a group.
How Amenities Such as Hot Tubs, Lake Access, and EV Charging Affect Rates
Amenities can raise perceived value, but fixed statewide premium claims such as 5%, 10%, 20%, or 30% are not supported by a current Missouri-wide dataset. The best evidence comes from a local comp set: similar properties with the same bedrooms, capacity, location, quality, and booking dates.
Hot Tubs Can Support a Premium
A private hot tub may help a cabin or romantic getaway stand out, especially in cooler months. Its value depends on privacy, cleanliness, condition, operating rules, and whether comparable rentals already offer one. Hosts should also account for maintenance, utilities, inspections, turnover time, and liability rather than focusing only on a higher headline rate.
Warning: Guests should review hot-tub safety instructions, supervision rules, and any health restrictions. Hosts are responsible for clearly communicating how potentially hazardous amenities should be used.
Waterfront Access Often Raises Total Prices
Lakefront homes are scarce and may include docks, views, boat access, kayaks, or larger outdoor spaces. Those features can support higher total prices, particularly for groups. Compare the full package: some lower-priced properties are near the water but lack direct access, while others include shared rather than private waterfront amenities.
EV Charging Adds Convenience
EV charging can make a listing more convenient for electric-vehicle travelers and may improve its appeal in a filtered search. It does not guarantee a specific nightly premium. Guests should confirm the connector type, charging speed, access hours, parking arrangement, and whether electricity is included. Hosts should disclose those details accurately and use properly installed equipment.
Typical Fee Add-Ons: Cleaning, Service, Taxes, and Deposits
The final Airbnb price can include the nightly rate, a host-set cleaning fee, extra-guest or pet fees, Airbnb service fees, and applicable taxes. Since April 2025, Airbnb’s standard total-price display shows guests the stay price including mandatory fees before taxes from the start of a search.
- Cleaning fee: A one-time amount set by the host. It affects one- or two-night stays more heavily because the fee is spread across fewer nights.
- Airbnb service fee: Airbnb currently uses split-fee and single-fee structures. Under the split-fee structure, guests generally pay 14.1% to 16.5% of the booking subtotal and most hosts pay 3%. Under the single-fee structure, the fee is deducted from the host payout; most hosts pay 15.5%, while Airbnb says other hosts commonly fall within a 14% to 16% range.
- 2026 software-host change: Airbnb says hosts managing prices through property or channel-management software who were on the split structure moved to the single-fee structure on April 13, 2026, with some having moved earlier.
- Taxes: Missouri generally imposes sales tax on charges for rooms regularly furnished to the public, and local lodging or tourism taxes may also apply. Qualifying long-term stays can be treated differently; Missouri defines a permanent resident for this purpose as an individual who contracts for and actually stays in a room for at least 30 consecutive days.
- Tax collection: Airbnb may automatically collect and remit certain taxes based on the listing’s address, but hosts can remain responsible for taxes the platform does not collect. Guests and hosts should check the checkout breakdown and current state and local rules.
- Security deposits: These are not routine for most Airbnb homes. Airbnb states that most hosts cannot charge them, although select software-connected hosts and hotels may collect properly disclosed deposits.
- Optional charges: Pet access, pool heating, equipment, parking, or other add-ons may cost extra when clearly disclosed and collected under Airbnb’s rules.
Note: Do not rely on a generic “fees add 20%” rule. The percentage can be much higher on a one-night stay with a large cleaning fee and much lower on a discounted weeklong booking.
How to Compare Listings: True Nightly Cost and Value
Use the checkout total for your exact dates, guests, and pets. Then compare listings with this formula:
True nightly cost = total stay cost including taxes ÷ number of nights
For example, if a three-night stay costs $780 before taxes and $82 in taxes, the true total is $862. Dividing by three gives an effective cost of about $287.33 per night. For four travelers, that is about $71.83 per person per night.
- Match capacity: Compare the same number of bedrooms, beds, bathrooms, and allowed guests.
- Use the same dates: Never compare a Tuesday in February with a July holiday weekend.
- Check what is included: Parking, Wi-Fi, linens, waterfront gear, pool access, or pet charges can change value.
- Read recent reviews: Focus on cleanliness, accuracy, noise, host reliability, and recurring complaints rather than rating alone.
- Review cancellation terms: A cheaper nonrefundable booking may be poor value when plans are uncertain.
- Check location carefully: A lower rate may require more driving, parking expense, or time.
Pricing Strategies for Missouri Hosts (2026)
Missouri hosts should price from a local comp set rather than a statewide average. Compare properties with similar bedrooms, capacity, location, amenities, review quality, and booking rules. A Lake Ozark waterfront home should not use Springfield’s market-wide ADR as its base rate.
Track three core measures:
- ADR: Average revenue earned on booked nights.
- Occupancy: The percentage of available nights that book.
- RevPAR: Revenue per available rental night, which combines rate and occupancy.
Set a minimum profitable rate that covers cleaning, utilities, platform fees, supplies, maintenance, insurance, taxes, management, and expected wear. Adjust rates for booking window, day of week, local events, season, and remaining calendar gaps. Discounts should improve total revenue, not simply produce a full calendar at weak margins.
Warning: Short-term-rental rules are local and can change. In the City of Branson, current requirements include a short-term-rental business license, an STR permit, a tourism-tax bond, and an approved fire-safety inspection before the STR permit is issued. Check current city, county, zoning, tax, HOA, insurance, and safety requirements before advertising a property.
Traveler Tips to Lower Your Effective Nightly Cost
- Compare total prices, not crossed-out nightly rates. Airbnb’s standard search display includes mandatory fees before taxes, but the checkout page remains the best final comparison.
- Try flexible dates. Shift the trip by one or two days and compare midweek, weekend, and shoulder-season options.
- Spread one-time fees over more nights. A longer stay may lower the effective nightly cost when a weekly discount applies.
- Compare per-person cost. A larger home may look expensive but can be economical for a group.
- Search nearby communities. A property outside the main tourism hub may offer better value if the drive is reasonable.
- Check cancellation and refund rules. Flexibility can be worth paying for.
- Verify paid amenities. Confirm pet fees, parking, EV charging, pool heating, dock access, and equipment before booking.
Frequently Asked Questions
What is a good price per night for an Airbnb in Missouri?
A good price is one that compares well with similar listings for the same dates, capacity, location, and amenities. Current AirDNA market ADRs in this comparison range from about $128 in Springfield to $347 in Osage Beach, while Hermann is about $315. A universal nightly target is not reliable.
Does the $285 Missouri Airbnb average include taxes and all booking fees?
No. The $285 figure is AirROI’s average ADR across 30 ranked Missouri markets. It is a market benchmark, not an all-in checkout price for a specific booking. Taxes and booking-specific charges can change what a traveler actually pays.
Why do AirROI and AirDNA show different Missouri Airbnb prices?
They use different datasets, listing coverage, calculation methods, and reporting windows. A provider’s ADR should therefore be treated as a market estimate rather than an exact quote. For trip planning, compare live listings for your actual dates and guest count.
What is the 75-55 rule for Airbnb?
It is not an official Airbnb rule, and different host communities use the phrase in different ways. Some describe occupancy targets, booking-window pricing, or a discount floor. Do not treat it as a universal standard; use your own ADR, occupancy, RevPAR, costs, and local demand.
Does Airbnb include cleaning fees in the displayed price?
Airbnb’s standard total-price display includes mandatory fees before taxes in the price guests see from the start of a search. Taxes and any properly disclosed charges that Airbnb does not collect can still affect the final amount.
When are Missouri Airbnbs usually cheapest?
The cheapest period depends on the destination. Leisure markets often offer better value on midweek and shoulder-season dates, while urban prices can move around major events. Use flexible dates and compare the full total across several weeks.
Do hot tubs, lake access, or EV chargers always raise the price?
No. They may improve demand or support a premium, but the effect depends on location, season, property quality, competing listings, and guest needs. There is no verified statewide Missouri percentage that applies to every amenity.
Are security deposits common on Airbnb?
No. Airbnb says most home hosts cannot charge a security deposit. Select software-connected hosts and hotels may collect one when it is properly disclosed.
Conclusion
For 2026 planning, expect Missouri Airbnb and short-term-rental prices to vary widely by market. Current AirDNA ADRs in this comparison are about $128 in Springfield, $160 in St. Louis, $198 in Columbia, $252 in Branson, $315 in Hermann, $322 in Lake Ozark, and $347 in Osage Beach. AirROI separately reports a $285 average ADR across 30 ranked Missouri markets. Use all of these figures as benchmarks rather than guaranteed prices.
Your real cost is the checkout total for your exact dates, guests, property size, fees, and taxes. Travelers can save by comparing flexible dates, midweek stays, nearby communities, and longer-stay discounts. Hosts should build rates from local comparable properties, monitor ADR, occupancy, and RevPAR, and verify local licensing, tax, zoning, insurance, and safety obligations.
Sources
- AirROI: Best Airbnb Markets in Missouri — July 2026 statewide 30-market ADR, occupancy, listing, and revenue comparison.
- AirDNA: Lake Ozark, Osage Beach, Branson, Springfield, St. Louis, Columbia, and Hermann — June 2026 market ADR and occupancy benchmarks, pages updated July 5, 2026.
- Airbnb Help Center: Airbnb service fees and Airbnb: Simplifying service fees — split-fee, single-fee, and 2026 software-host fee changes.
- Airbnb: Total price display, How pricing works for homes, and Security deposits — displayed pricing, booking charges, and deposit rules.
- Missouri Department of Revenue: Taxable Services and Missouri DOR Letter Ruling 8194 — taxation of room charges and the permanent-resident treatment for qualifying 30-day stays.
- City of Branson: Short-Term Rentals — current business-license, STR-permit, tourism-tax-bond, and fire-safety requirements.
